Stewart-Haas Racing is a title-winning NASCAR team co-owned Tony Stewart and Gene Haas, founded by Haas Automation — North America's largest CNC machine tool builder.

Ford Performance is the high-performance division of the Ford Motor Company used for its motorsport and racing activity.

Bass Pro Shops is an American retailer specializing in hunting, fishing, camping and other outdoor recreation merchandise.

TrueTimber is one of the leading camo brands in the United States & Canada, and specializes in hunting, fishing, and outdoor lifestyle garments.

Black Rifle Coffee is a coffee company committed to supporting veterans, first responders, and law enforcement.

Based in Flippin, Arkansas, Ranger Boats is an industry-leading manufacturer of fiberglass and aluminum boats.

Winchester is a prominent American manufacturer of repeating firearms and ammunition.

Superior Essex is among the leading global manufacturers of magnet wire and is active in the electrification of the automotive, energy, and industrial sectors.

Alpinestars is an Italian motorsports and action sports safety equipment manufacturer focused on creating comfortable, yet high quality motorsports gear.

Arai Helmet is a Japanese company that designs and manufactures motorcycle helmets and other helmets for motorsports.

Fanttik offers high-quality modern design automotive, tools, e-scooters and outdoor products.

SERVPRO is a restoration company offering cleanup and repair after commercial and residential property emergencies.